Search engines are trying for decades to find the simplest way to return the best results to the searcher. To do that, they take into account the on-the-spot SEO factors (described above), another quality factors and off-page SEO.
Off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Blog Directories
- Forum Signatures
- Social Media
- Comment link
- Article Directories
- Shared Content Directories
- Link exchange schemes
- Social bookmarking
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy can generate the following benefits to website owners:
Increase in rankings – the web site will rank higher within the SERPs and this also means a lot of traffic.
Increase in PageRank – Page rank may be a number between 0 and 10 that indicates the importance of a web site within the eyes of Google. it's the system invented by Larry Page (one of Google’s founders) and one in every of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
Higher rankings also means that greater exposure because once a web site ranks within the top positions: it gets a lot of links, more visits and a lot of social media mentions. It’s sort of a never ending sequence of events wherever one factor leads to another so to another etc.
Conclusion:
Off-page SEO is as important as On-site SEO. If you want your SEO campaigns to be successful you have to do both.
