Last few years, SEOs focused all their attention on high pr link building. Why? as a result of it impacted rankings more than anything else. Here’s why user experience can impact your rankings over links will:
What’s best for users is best for Google
As you already know, Google makes a large portion of its revenue from ads. If users started to see search results that weren’t relevant, what would they stop doing?
Using Google, right?
If Google needs to continually ensure that it stays the leader within the search game, it's to provide users with the simplest results. This doesn’t return right down to links or on-page code. It comes down to user experience.
Sure, having links and an optimized site ensures that search engines will crawl your site, however Google would rather rank a relevant to a search query webpage with no links than one that contains many links however is only somewhat relevant.
Here’s however i think it measures the relevance of a search result:
Click-through rate – as you know, this metric is about the amount of people who see a list and really click through to the site. for example, if most of the searchers inputting a selected query are clicking on the second listing and not the first, it should tell Google that the second listing is a lot of relevant.
Bounce rate – if users are hitting the back button within their browsers and going back to the search listings page, chances are they didn’t notice what they were looking for, especially if they click on another listing once they hit the rear button. In a perfect world, Google needs to provide you the simplest result 1st so you don’t have to keep going through listings to find the solution you're looking for.
Time on-site – once users perform a search, they tend to click on a list. assuming some of those people can hit the back button, Google can eventually (if it already isn’t) analyze the time it took the user to hit the back button. If users do that within 3 seconds, it'll tell Google that the result's less relevant than the result that unbroken users on-site for 5 minutes before they clicked back.
In essence, the sites with the best user expertise are planning to win within the long haul. meaning sites with good quality content, media, etc. can tend to rank better within the long run.
Plus, the sites that place their users 1st tend to get the best number of social shares and backlinks organically. They don’t focus on manual high pr link building; instead, they focus providing the good user experience.
What’s best for users is best for Google
As you already know, Google makes a large portion of its revenue from ads. If users started to see search results that weren’t relevant, what would they stop doing?
Using Google, right?
If Google needs to continually ensure that it stays the leader within the search game, it's to provide users with the simplest results. This doesn’t return right down to links or on-page code. It comes down to user experience.
Sure, having links and an optimized site ensures that search engines will crawl your site, however Google would rather rank a relevant to a search query webpage with no links than one that contains many links however is only somewhat relevant.
Here’s however i think it measures the relevance of a search result:
Click-through rate – as you know, this metric is about the amount of people who see a list and really click through to the site. for example, if most of the searchers inputting a selected query are clicking on the second listing and not the first, it should tell Google that the second listing is a lot of relevant.
Bounce rate – if users are hitting the back button within their browsers and going back to the search listings page, chances are they didn’t notice what they were looking for, especially if they click on another listing once they hit the rear button. In a perfect world, Google needs to provide you the simplest result 1st so you don’t have to keep going through listings to find the solution you're looking for.
Time on-site – once users perform a search, they tend to click on a list. assuming some of those people can hit the back button, Google can eventually (if it already isn’t) analyze the time it took the user to hit the back button. If users do that within 3 seconds, it'll tell Google that the result's less relevant than the result that unbroken users on-site for 5 minutes before they clicked back.
In essence, the sites with the best user expertise are planning to win within the long haul. meaning sites with good quality content, media, etc. can tend to rank better within the long run.
Plus, the sites that place their users 1st tend to get the best number of social shares and backlinks organically. They don’t focus on manual high pr link building; instead, they focus providing the good user experience.
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